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Global Marketing
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About the Author
Kate Gillespie teaches at the University of Texas, Austin. She received her BA from Harvard University, her MBA from the University of Virginia, and her PhD from the London Business School. Her research interests include international marketing, international business-government relations, and business in developing countries. Kate is a frequent journal contributor.
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Product details
Hardcover: 608 pages
Publisher: Cengage Learning; 3 edition (February 2, 2010)
Language: English
ISBN-10: 1439039437
ISBN-13: 978-1439039434
Product Dimensions:
8.2 x 1 x 10 inches
Shipping Weight: 2.7 pounds
Average Customer Review:
4.6 out of 5 stars
9 customer reviews
Amazon Best Sellers Rank:
#416,691 in Books (See Top 100 in Books)
i had to actually read the book for my class and it was actually pretty good, easy to read, to the point
College textbook.
Very good book. I needed it for a class
Great!
Good. Slow shipping.
Very pleased with book.
The book came as described. There are some markings inside, no bent or dog ear pages and no torn pages.
Received book sooner as I expected! On a scale of 1-10 with 10 being Awesome, I give it a 10......Book met my expectations!
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